How a Global Online Sourcing Platform Generated 380+ Leads With a Content-rich LinkedIn Marketing Strategy
Local leaders in procurement solutions wanted to go global. As part of their expansion plans, they had built an online global sourcing platform and wanted to move to emerging markets with a focused growth strategy.
We needed to project the brand as one that evolved from being an industry leader to thought-leaders within the community of architects, interior designers and other influencers.
We developed a campaign with LinkedIn as the platform, to create an authoritative voice for the brand, establish connections and generate leads. The LinkedIn content was optimized to corroborate the brand message. Networking initiatives reached out to targeted segments of users. Thus creating a highly engaged and focused ecosystem where relevant content was shared with the right audience.
In less than 4 years of the campaign, the client witnessed exponential growth
Connections Built Organically
Group Members - Mostly Influencers From the Industry
Leads Generated – Relevant, Engaged & Ready to Grow!