How a Content-led SEO Strategy helped a SaaS-based Recruitment Solution Provider see a 6532% Increase in Organic Traffic
A boot-strapped SaaS-based recruitment solution provider was up against deep-pocketed major players who were driving up paid traffic costs.
To build awareness and grow overall traffic through an exhaustive content strategy which would ultimately increase sign-ups.
After a thorough market research and competitor analysis, a two-pronged approach was devised which included a content-led SEO strategy and a digital PR campaign via outreach based link building to grow domain authority.
Our SEO strategy leveraged advanced techniques like:
- Thematic keyword research to create topical clusters
- Content audit & optimization based on TF*IDF and KGR
- Domain authority stacking to improve rankings of topical clusters
- Building quality backlinks from high authority websites
The client has witnessed exponential growth in the last 4 years
Increase in Organic Traffic
Keywords Ranking in Top 10 Positions of Google
Rank for "Recruitment Process" Keyword
Increase in Annual Recurring Revenue